the face behind
Maia Mum
Our Story
Hi, I’m Elissia!
After getting through childbirth at the end of 2019, I realized that the rollercoaster of motherhood doesn’t come with a smooth landing, especially when it comes to postpartum recovery. Honestly, I was surprised to find that there wasn’t much out there to truly help new mums heal after all they’d been through. My body hurt, I couldn't pee for 9 weeks! yeah... 9 WEEKS!! and I got my fair share of mastitis
So, in 2020, while I was on maternity leave, I realized I wanted to do more to help Kiwi mums-to-be with their recovery. That’s when Maia Mum was born—to fill the gap with practical, thoughtful products designed to support and care for mums like you. Because, let’s face it, after childbirth, you deserve a lot more than just a "you got this" and a pat on the back!
Gone are the days of gritting your teeth and suffering through recovery like it’s some medieval rite of passage. Maia Mum is here to help you heal, so you can focus on what truly matters—those adorable sleepless nights with your new bundle of joy (and yes, that *is* sarcasm).
Our range of products has been trialed and tested by mums all over New Zealand. From soothing sore nipples to making C-sections a bit more bearable, we’ve got you covered. I especially love meeting mums who’ve used our range at Baby Expos and Baby Shows—you’ve told me what works and what doesn’t, and that’s how we keep bringing you the best.
In 2022, Maia Mum was proudly voted Top 8 "Most Recommended New Product" by Kiwi parents. (There may have been some happy dancing involved!) And in 2024, Maia Mum was a finalist for "Best Postpartum Products"
It is so humbling to know that from my child birth experience back in 2019, I am now helping new mums-to-be have a better healing journey.
Remember, Maia Mum is here to support you every step of the way—because you’ve been through a lot, and we’re here to make sure you don’t have to do it alone.
Elissia x