The Meaning Behind Maia

A name connected to motherhood, nurturing and growth.

Maia has a history in both Greek and Roman mythology. In Greek mythology, she was the mother of Hermes and one of the seven sisters known as the Pleiades. Her name carries the meaning of “mother” or “nurse”. In Roman mythology, Maia was a goddess associated with growth.

These connections feel especially meaningful to Maia Mum a brand centred on caring for women through pregnancy, birth and the changes that follow.

A Connection to Motherhood

Motherhood is a time of growth in so many ways. Your body changes, your family grows, and you discover new parts of yourself along the way.

The connection between Maia and nurturing reflects the care at the heart of our brand. While so much attention goes towards preparing for a baby, we believe the woman becoming a mum deserves that same thought and care.

Her comfort matters. Her recovery matters. Her needs matter, too.

What Maia Represents to Us

At Maia Mum, we connect our name with nurturing, new beginnings and supporting mums as they grow into each stage of motherhood.

Founded in Christchurch by a mum, our purpose is to offer practical, affordable essentials that help you feel prepared and cared for from your growing bump to birth, breastfeeding and postpartum recovery.

Care for mum, as she cares for her baby.